IMAGINE PLAYING
THE LEADING ROLE
IN YOUR VERY OWN
ENTREPRENEURIAL
ADVENTURE STORY



CORE TOPICS.
THE COMPANY IS THE PRODUCT
- Businesses are systems
- Intangible assets are what generate revenue
- Healthy market positions make business easy
Who is this book for?
Dreamer
Ideas are amazing. Companies are not ideas. Instead, ideas are what “start” a company. In this way, ideas are the spark that gets it going. In the Missing Link, you'll learn first hand how to take that spark and turn it into a thriving company.
New Founder
Things are going to get bumpy. Lots of people will give you lots of reasons to quit. They are wrong. The Missing Link will show you exactly how to build a highly valuable and highly attractive company!
Seasoned Founder
It used to be you could take an outside-in approach to business. "here's where I want to be and here is what I need to do to get there". That was then, this is now. Businesses need to be designed from the inside-out to make a difference. Otherwise, they are replaced. (think Blockbuster vs Netflix). The Missing Link teaches an inside-out approach.